Home of the Louisiana Derby

Louisiana Derby Day Fans Invited to 'Go Red'

NEW ORLEANS, La (March 1, 2009) - What is likely to be the largest crowd of Fair Grounds' 137th season figures to have a red tint to it.

"Go Red at the Derby" is the promotional effort tied to Louisiana Derby Day on March 14. "Go Red" will promote healthy heart awareness with interactive booths for fans in attendance.

A tent on Fair Grounds' track apron will feature informational and promotional activities by area businesses. Fans are encouraged to include red in their wardrobe that day.

A percentage of proceeds from vendors participating in "Go Red at the Derby" will benefit the American Heart Association's Go Red for Women campaign, which funds research into the causes, treatment and diagnosis of heart disease. The association will also have a booth at Fair Grounds that afternoon.

Also on tap as part of "Go Red at the Derby" are Fair Grounds' annual Red Beans and Rice Cook-Off and a ladies' hat contest.

Budweiser is the presenting sponsor of Louisiana Derby Day. Other confirmed partners who will participate in "Go Red at the Derby" include Backstreet Gifts, Private Collections, Plethora, Impressions and The Kupcake Factory.

"The concept of ‘Go Red' has provided a means to support an extremely important and worthwhile health cause that has touched many worthy recipients," said Fair Grounds director of marketing Mark A. Conner. " ‘Go Red at the Derby' is our way to continue supporting the efforts of the American Heart Association and we are proud to have the 96th Louisiana Derby and the many local business partners that are participating together to continue those efforts."

If your business or group would like to participate, contact Fair Grounds' marketing department at (504) 948-1182.

First post on Louisiana Derby Day is 12:35 p.m. CDT. Fair Grounds' slots facility opens at 9 a.m., and the grandstand and clubhouse will open at 10:30 a.m. "Go Red at the Derby" activities will be from noon-4 p.m.

Fair Grounds Race Course & Slots, the nation's third-oldest Thoroughbred racing facility, has been in operation since 1872. Located in New Orleans, Fair Grounds is owned by Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN); it also operates a slot-machine gaming facility and nine off-track betting parlors throughout southeast Louisiana. Fair Grounds' 137th Thoroughbred season will run from Nov. 14, 2008, through March 29, 2009, and its inaugural Quarter Horse meet was conducted from Aug. 20-24, 2008. Information about Fair Grounds can be found on the Internet at www.fairgroundsracecourse.com.